Information System will be Virtual Reality (VR) meetings using computerized holographic projection, as these technologies have become available and is possibly being prepared and developed for mass marketing. As an obvious implementation of 3D Holographic Projection Technologies, virtual reality and spectral imaging will also be made available for sales presentations. By presenting the product
Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud
leisure environment for employee’s morale and recharge.
Respect long service/retirement(incentive and overseas trip with one’s wife or husband.
Support club activity and held various culture art performances.
Operate a sport center, condominium, and summer rest center.
- Health
Support hospital bill, conduct medical examinations, and join national health insurance, workers’ com
sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.
They also market head gear under the brand name Sports Specialties, through Nike Team Sports, inc. They sell small amounts of plastic products to their manufactures through Nike IHM, inc. Bauer Nike Hockey inc. Manufacturers and
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
(3) FIFA 월드컵 공식후원사의 종류 2002년월드컵축구대회조직위원회, 2002 FIFA 월드컵 한국/일본 공식보고서
FIFA의 공식후원사는 1999년 새롭게 개발된 마케팅 프로그램에 의해서 i)Official Partner(공식 파트너), ii)Official Supplier(공식 공급업체), iii)Official License(공식 라이센스)로 분류될 수 있으며 이 중 어
, 2, 코로나19와 배달 외식 산업, 3, 스마트 스포츠(Smart Sports), 4, 코로나19 재난상황과 미디어, 5, 일과 삶의 균형(Work and Life Balance), 6, 간편조리식 밀 키트, 7, 물가상승과 인플레이션 압박 등에 대해 생각하고 코로나19가 유도한 변화들이 앞으로의 세계에 어떻게 다가올지 생각해보는 시간을 갖고자 한다.
4. 스포츠 마케팅의 속성
스포츠 마케팅이 다른 마케팅과 차별화되어 기업이나 제품의 가치를 높이는 근간에는 스토리와 감동, 진실성이라는 키워드가 자리하고 있다. 스포츠는 이미 그 자체로 감동의 스토리를 담고 있기 때문이다. 드라마나 영화 등에 출연한 스타는 본질적으로 가공의 이미지를 연